Premier Educational Provider Partners with the Premier Live Family Entertainment Producer to Support Family Events Nationwide from August 2012 to February 2013

You can’t make this stuff up and it is tough to even keep up with it in real time.  As I have written, Hollywood and the entertainment industry have been and will be entering the new cyber market for schools in an attempt to extract capital for their shareholders and boost profits.

The seedy Hollywood industry is an embarrassment to America in face of what American films acomplished once upon a time and the industry knows that diversification is necessary if they are to maintain their viability.  What better way to do this than make videos and games for kids.

Yahoo Finance just announced that:

Kaplan Kids, which offers personalized online learning programs for students in kindergarten through 8th grade in math, reading and writing, has signed on to become an official sponsor of Disney Live!, a series of high-quality, interactive touring theater productions featuring Disney-themed stories for families with young children. Disney Live! is produced by Feld Entertainment, Inc., the world’s leading producer of live family entertainment” (

As part of the sponsorship, which is scheduled to run from August 2012 through February 2013, Disney Live! Plans to include Kaplan Kids as part of a dedicated media campaign that encompasses TV, radio, Facebook, YouTube and other channels is now in play.  And you know who is paying for part if not all of this?  Taxpayers for they pay Kaplan up to 90% of their revenues to provide an ‘edcuation’ to Americans looking to graduate from college.  They have now thought it in the best interests of both taxpayers and students to partner with Disneyland.

All this is an attempt to market the scurillous for-profit outfit, Kaplan, in face of its notoriously low standards, education and negative publicity.  But that’s not all.  In the marketing of children as commodities (in this case using them for product placement), what Kaplan does best be it on stage or in phony colleges, the Washington Post which owns the dungeons of educational despair glowingly note that:

“Additionally, Kaplan Kids will have an on-site presence at over 100 Disney Live! performances of Disney Live! Mickey’s Music Festival and Phineas and Ferb: The Best LIVE Tour Ever!, in dozens of cities across North America” (ibid).

Now that is great for business!  Logos and banners the whole mess all bundled up in clown suits and animal charachters for the unsuspecting children.  This is not entertainment it is child abuse.  Prostitution by corporations for their products using kids.

Sound fun?  Or sound like the grim, seedy and desperate maneuverings of Donald Graham, the major voting stockholder in the company and his feeble attempt to get revenue for the dying paper?   The Post has been downgraded by Moodys and has plummted in stock value as the little shop of horrors, Kaplan University, continues to suck the paper dry.

Jieun Choe, executive director-capo for K-12 and college admissions programs, Kaplan Test Prep, was quick to quack to the press:

Disney Live! has an unparalleled reputation for bringing magic and memories to children and their families, and we’re pleased to be a part of that experience.  Both Kaplan Kids and Disney Live! seek to deliver programs that are dynamic, engaging and appealing to children and parents, and the values of family and education have always been closely aligned, so it made sense to bring our brands together in this partnership” (ibid).

The Post company will need a lot of “magic” if it is to increase its revenues and not end up as history and fish wrap for soiled bird cages.  But now, with education whittled down to little more than for-profit social engineering and dummied down entertainment, the entire circus staff is complete and the “games can begin”.

These mega-corporations ‘team up on kids’ not with them or for them, and they do this by selling them, in the case of Kaplan, unaccredited, high cost junk schools and in the case of Disney, false illusions of American predominance and commercial superiority in the world.

The two corporations have now have teamed up to create the “Illusory Commercialized Sparta Empire” of hustlers, lies, and cruel hoax.   Fantasia?  Maybe not, but certainly a witch’s brew if there ever was one.

Add to this marketing gimmick designed to restore the beleaguered reputation of the dying Washington Post and their syndicate-drive by college, Kaplan, is the fact Kaplan can get the kids early when they are young and brand them like cattle, with the soft imprint logos.

With Disney providing the receptive audience there is no doubt Kaplan T-shirts will blossom on young bodies as the three ring circus of despair marches onward as the clowns fall down the same tattered steps they always have, the elephants bob and defecate to the delight of the audience, and Ringleader Donald Graham gets to advertise his house of mirrors.

This is more like a traveling Carney show than it is Ringling Brothers.  Maybe Graham will bite off the heads of chickens as the bearded lady lifts weights and ‘snake boy’ writhes to the delight of the audience.

It was Barnum and Bailey that said there was a sucker born everyday.

The announcement that excitedly reported the great merger of the two corporate ‘entertainment’ giants was quick to point out that this is not just another tent raising city tour:

“Kaplan Kids drives academic progress through these three steps:

1. An online assessment to pinpoint a   student’s math and reading levels and design a learning plan for his or her   unique academic needs.
2. A customized learning plan based   on those assessment results using Smart Track, the brain behind Kaplan Kids’   online learning program. Because Smart Track is adaptive, it targets the   right skills to make progress faster, while introducing challenging new   material through fun and interactive instruction.
3. Kaplan Kids keeps parents up to   date on their child’s progress every step of the way with real-time online   progress reports. Parents are able to see what skills their child has   mastered, what’s difficult and what’s in progress” (ibid).Funny.  The announcement made no mention of the unaccredited   schools, the sixteen false claim suits against the company, the countless   state Attorney General investigations, the Government Accountability Office’s  report on fraud in recruiting, the hyperbolic CEO pay of over $289 million,   the shuttered schools and  out of court settlements, Donald Graham’s questionable stock sales which connote if not infer insider trading, nor the fact that students suffer default rates through the roof, are in debt peonage for their entire lives, and receive a sub-crime education from what should be an indicted corporation.

So, the bread and circus is now harnessed to the deprecated culture and is complete with the Washington Post desperately grasping at anything to keep its blood bank full.

Now the Washington Post have aligned themselves with clowns, elephants, circus barkers, trapeze artists, bearded ladies, sword swallowers, and fire eaters to name just a few carny charachters.  Feld Entertainment is designed to make Kaplan the logo for every freak show and Carney circus that comes to town.

This is Kaplan Test Prep and Kaplan Higher Education and this is America the land of bread and circus.  When you think of it, other   than the gladiators fighting and dying on line in ‘second life’, this feels a smells a lot like Rome.

Yahoo went on to report:

“About Kaplan Test Prep

Kaplan Test Prep ( is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.

About Feld Entertainment

Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in more than 70 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports, Disney On Ice and Disney Live!” (all a comercialized publicity stunt by both of the hideous corproations coming to a town near you).

If you want to learn more about the corporate racket or simply register your thoughts, the following personal contacts were given:


Russell Schaffer, 212-453-7538
Lisa Taylor, 703-749-5520


Give them a call and let them know what you think about a for-profit scam school hooking up with a house of mirrors to rope in kids for profit!